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The Hellenic American University’s unique MBA program goes beyond general management
education by offering courses in various areas of management. Graduates of the program are equipped to compete for key management positions in any business setting.
Strategic Communication
As today’s leading corporate entities pursue global business opportunities and grapple with complex
public policy issues, effective communication has never been more crucial. The field of Strategic Communicationis no longer an offshoot of marketing or general management, but a specialized discipline in
itself, and one that requires not only specialized knowledge of communications and media relations,
but also a strong background in overall business and management. Over the last three years, more
than 200 strategic communication consulting firms were registered in Greece alone. The industry is expected to
double in size over the next few years, creating an urgent need for a strong, specialized workforce in
Public Relations.
Management of Emerging Technologies
Organizations are seeking individuals who understand how to apply information technology applications and processes to address business opportunities and solve operational problems. The Management of emerging technologies courses are designed to equip individuals with both a solid grounding in management competencies as well as an in depth understanding of cutting edge technologies and their application to business processes. The courses are offered in order to satisfy the high demand for managers with this unique skill set.
Health Care Management
The shift in demographics, accelerating costs, and technological advances in the health care sector have increased the need for innovative approaches to and greater competence in health care management, planning and assessment. These courses are offered in order to help satisfy the immediate demand for the management of health care services in Greece and in other geographical areas.
Finance
The current financial environment presents significant challenges to businesses and their management. New financial innovations help explain recent financial turmoil, while more traditional causes are also examined. Courses in the area develop a rigorous understanding of advanced financial and economic concepts and techniques and provide cutting edge tools for careers in banking, funds management, derivative securities, investment banking and underwriting, risk management and corporate treasury functions.
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